Yes, it is like buying yourself more airtime for your cellphone back in the day. Anyhow, I’m not afraid of hard work and I’m quite used to it by now. After at least five years of experience working for myself, I have learned to sustain myself well. The nature of the entrepreneurial environment is that it continues to change every few months and indeed it’s changing every single year. And correspondingly, your business will fluctuate.
It’s positive. You are never in a position to allow your business to stay static, never moving up and certainly never falling behind its rivals. The classic motto is to adapt. Or die. Needless to say, like myself, you will all learn to adapt, and quickly too. By now, new marketing strategies point in the direction of social media. This is about the best and most effective platform to put yourself out there.
Large companies like YouTube, Instagram and Facebook are really doing you a huge favor. Because the marketing segment of your startup costs are really quite minimal. And that’s a good thing, given that many of you, just like me back then, are starting from scratch. And the online marketing tools at your disposal are, let’s just say, virtually unlimited. The world is your oyster.
You can go shopping. You pick and choose marketing tools which suit your unique purpose best. And do make sure that you’ve spent more than enough time researching the online platforms at your disposal. You begin your entrepreneurial journey on one platform. And as your business gradually takes shape, you branch out onto at least – hmm, I do not wish to get too excited at this point, but I would say, stick with no more than two platforms for now.
More than that, you may not be able to manage. It suits my purposes just fine to have Instagram and Facebook. I’ve had a reasonable amount of success on Facebook, given that this is where I began my social media life, but to be quite frank with you, I stumbled and stuttered for a bit after I registered my profile on Instagram and sent out my first post. As always, the R & D paid off. What went wrong? What was I doing wrong?
And what did I need to do next to fix the proverbial problem. My problem was truly limited exposure. I finally overcame this limitation and in a matter of hours. What I did was go on an IG likes buy campaign. I also compared and contrasted (measuring my really modest showing on IG against my more than satisfactory popularity on FB). And I linked. I linked my IG account to FB. So, automatically, 500 FB followers would be converted to 500 Instagram followers. Instantly. I like that phraseology. It seems so appropriate at this time.
I wanted to say so much more but I’m afraid my time is up with you. Good luck with your new business development.